Stop Copying Templates.
Start Diagnosing Frameworks.
Most campaigns fail because they're using the wrong framework
not because the copy is bad.
SwipeScript Pro shows you which frameworks real brands are using, why they fail, and what would actually work instead.
Built on 20+ years of executive analysis experience. No guesswork. No unverifiable "conversion" claims. Just observable data from real campaigns.
New analysis drops every Monday | 44-page PDF | Cancel anytime
Here’s What You Get
Every week: 20 Real Campaigns Diagnosed
Each SwipeScript Pro analysis includes:
Framework Diagnosis
Which framework they're actually using (PAS, AIDA,4Ps, Story Brand etc)
Why It's Not Working
Which framework they're actually using (PAS, AIDA,4Ps, Story Brand etc)
Better Framework Alternative
What they should be using instead—with clear reasoning
Side-by-Side Structural Comparison
See both frameworks mapped out so you understand the difference
Copy-Paste Templates
Adapt the correct framework to your business in minutes
Industry Adaptations
How to adapt it across e-commerce, SaaS, coaching, local services, and B2B
Observable Data
All campaigns sourced from Facebook Ad Library, Really Good Emails, and publicly available sources you can verify yourself
WHY THIS IS DIFFERENT
The Problem With Most Swipe Files:
They give you 10,000 templates and say "get inspired."
But if you don't know why a campaign works (or doesn't), you're just copying blindly.
The result? You waste time adapting the wrong approach to your business.
The SwipeScript Pro Difference
We don't just show you campaigns - We diagnose them.
You learn:Which framework is being used
Why it's failing for that specific context
Which framework would work better
How to recognize these patterns yourselfIt's the difference between a template library and a framework education.
| Other Swipe Files | SwipeScriptPro |
|---|---|
| "Here's 10,000 templates" | "Here's why this framework failed" |
| Unverifiable conversion claims | Observable data you can verify |
| Random collection of "what worked" | Systematic diagnosis of why/why not |
| Built by recent copywriters | 20+ years executive analysis experience |
THIS WEEK'S ANALYSIS INCLUDES:
Crushing It (50%)
Campaign: [Brand Name]'s Welcome Email
Framework Used: [X]
Why It Works: [Brief insight]
Steal This: 3 templates includedMissed Opportunity (30%)
Campaign: [Brand Name]'s Flash Sale
Framework Used: [X]
Why It Fails: Using [wrong framework] for [context]
Better Alternative: Should use [Y framework] instead
The Fix: Side-by-side comparison + corrected templateWhat Not to Do (20%)
Campaign: [Brand Name]'s Launch Sequence
Framework Used: [X]
Why It Bombs: [Specific diagnosis]
Learn From This: How to avoid the same mistake
Plus: 40 pages of framework breakdowns, psychological triggers, and industry-specific adaptations
WHO BUILDS THIS
Not a "Broke Copywriter" Sharing Theory
I'm Peter—and I spent 20+ years in executive roles analyzing what actually drives business results:Advertising Director of a major daily newspaper,
CEO & GM of printing companies
GM of an event staging companyI've seen thousands of campaigns from the decision-maker's chair. I know what works, what doesn't, and most importantly—why.
Now I'm applying that executive analytical framework to marketing campaigns, breaking down the frameworks behind real campaigns you can observe and verify yourself.My philosophy:
Good framework + average copy works.
Bad framework + excellent copy doesn't.
That's why SwipeScript Pro focuses on framework diagnosis—not just template collection.
HOW IT WORKS
Step 1: Get the Analysis
Every Monday, you receive a 44-page PDF breaking down 20 real campaigns
Step 2: Learn the Diagnosis
See which frameworks are being used and why they succeed or fail
Step 3: Steal the Templates
Copy-paste the correct framework adapted to your industry
Step 4: Apply to Your Business
Use the framework diagnosis methodology in your own campaigns
Result:
You stop copying blindly and start choosing frameworks strategically
Pricing Options
Weekly Drop
$47 per week20 campaigns analyzed
Framework diagnosis for each
Side-by-side comparisons
Copy-paste templates
Industry adaptations
Delivered every Monday
Monthly Subscription
$97/monthEverything in Weekly Drop
80+ campaigns analyzed per month
Early access to new frameworks
Archive access to past analyses
Cancel anytime
Full Access Vault
$147/month
Coming SoonEverything in Monthly
Complete Notion database
Search by framework type
Search by industry
Search by campaign type
100+ campaigns analyzed
Quarterly framework masterclasses
FREQUENTLY ASKED QUESTIONS
Q: How is this different from Really Good Emails or other swipe files?
A: They show you campaigns. We diagnose why frameworks succeed or fail and show you better alternatives with structural comparisons.
Q: Do I need to be a copywriter to use this?
A: No. If you're a marketer, founder, or business owner who needs to create campaigns, this will save you time and guesswork.
Q: Where do you source the campaigns?
A: Facebook Ad Library, Really Good Emails, Milled, and other publicly observable sources. Nothing behind login walls or unverifiable claims.
Q: Can I cancel my subscription anytime?
A: Yes. No long-term commitments.
Q: What if I'm in a specific industry?
A: Every analysis includes adaptations for e-commerce, SaaS, coaching, local services, and B2B.
Q: Do you guarantee conversion rates?
A: No. Anyone who guarantees specific conversions is lying. We show you observable campaigns and framework diagnosis—what you do with it is up to you.